Unfolding
Our
Heritage
Unfolding
Our
Heritage
OUR
Unfolding
Heritage
Born from Myth
Borjomi was discovered by a wounded deer escaping a hunter. Since then, everyone from Yuri Gagarin, Andrei Tarkovsky to countless Tzars have sought Borjomi’s power.
We mix Mkhedruli alphabet with local scripts to express our origin. The shape of the Caucasus’ peaks is used as a texture. And you can recognize us by the patented Georgian Green.
Unfolding Our Georgian Heritage
The bottom of the pattern represents the source of Borjomi. Deep under the Caucasus, rising from magma, a unique source of mineral water was created.
Source
This part reflects the birth of Borjomi — naturally created by the element of earth, rejuvenating body mind and soul for 130 years.
Birth of Borjomi
The symbol is created from the Georgian flag and its crosses. Representing Georgia with pride.
Heritage
The majestic top represents the myth of the deer that helped humans discover the source of Borjomi.
Deer that discovered it all
We’ve developed the lines and shapes of the Bolnisi cross into a signature pattern. Coded in it is a symbolic representation of everything that makes Borjomi what it is.
Inscribing our history
© 2022, IDS